Note ·
Competitive reviews without endless feature checklists
Score what matters for your decision, then stop collecting screenshots.
Feature dumps look thorough and still fail leadership questions. Start from the decision: market entry, pricing response, or integration choice—then pick a short scorecard.
Document sources. A claim without a URL, version, or observed workflow is opinion wearing a spreadsheet costume.
The Competitive Tech Review Lab drills this habit in two intensive weeks with a live category brief.
